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Saturday, February 04, 2012

investment studies


Leak-Goforth Company Study

Three drivers prompted the Leak-Goforth Company Study:

  • Need to diversify and expand the tax bases of the three towns, which have become bedroom communities
  • Need to expand job opportunities for residents (many commuters)
  • Need to upgrade local jobs that are predominantly lower wage retail and service occupations

The Leak-Goforth team said "particular attention should focus on the needs of businesses and industries which serve external markets, rather than needs generated by the local population and other business activities in the area. True economic development involves the attraction and retention of firms which help drive the local economy, not depend on it."

The team suggested identifying and planning for a diverse range of economic development location sizes, types and costs throughout North Mecklenburg with the goal of reaching a broader market. This includes making locations available for image-conscious developers looking for high visibility and other businesses searching for less expensive options.

Three Development Types Suggested:

  1. Industrial Parks & Sites (four potential locations proposed)
  2. Office Parks and large free-standing sites (six potential locations identified)
  3. Business Parks (three potential locations proposed)
  4. Transit-Oriented Development (five locations & lone alternative noted)

Supporting Information from the 2006 UNC Charlotte Urban Institute Study

Actual and Projected North Mecklenburg
Town Population (2000-2030)

 

2000 
(Actual)

2010 2020 2030

Cornelius

14,439

22,990

30,748

37,529

Davidson

7,424

11,775

17,082

21,775

Huntersville

27,801

52,756

78,519

100,796

North Mecklenburg Total

49,664

87,521

126,349

160,100

Source: RLUTA, 2005

Jurisdiction
Tax Revenuue Split
Residental %
Tax Revenuue Split
Business %

Cornelius

83 

17 

Mint Hill

83 

17 

Davidson

82 

18 

Chapel Hill

80 

20 

Huntersville

76 

24 

Cary

73 

27 

Fort Mill (SC)

70 

30 

Gastonia

66 

34 

Matthews

66 

34 

Mecklenburg Country 

66 

34 

Charlotte 

64 

36 

Concord

58 

42 

Moorseville 

57 

43 

Statesville 

52 

48 

Source: City and County Tax Offices, 2006

Land needs (based on market projections):

  • Approximately 250,000 square feet per year for industrial space
  • Approximately 225,000 square feet per year for office space

Marketing Focus Suggested:

  • Corporate Offices
  • Light Industry
  • University Research Park Overflow
  • NASCAR
  • Lowes Corp. suppliers/service firms interested in being closer to the Mooresville headquarters

The Leak-Goforth team also suggested the formation of a nonprofit economic development corporation to promote, facilitate and coordinate economic development activities. According to the study, “economic development is a comprehensive and ongoing process requiring diligent attention to and expertise in dealing with a variety of internal and external factors, all of which combine to enable a community to achieve economic growth and vitality.”


UNC Charlotte Urban Institute Study

Study pointed out the following North Mecklenburg Problems:

  • Towns have a heavy and increasing dependence on residential tax base.
  • Research and experience suggest that on average, residential units do not pay for themselves.
  • The demand for housing in North Mecklenburg is escalating.
  • The increasing dependence on a residential tax base will lead to increasing property taxes and/or searching for new revenue sources.

Supporting Information:

North Mecklenburg County Population (1990-2030) North Mecklenburg County Population (1990-2030) Bar Graph

Conclusions from UNC Charlotte Urban Institute Study: 

  1. Success depends on the continued collaboration of the three towns.
  2. Aggressive action is needed to reserve space for commercial development because of the escalating demand for residential.
  3. Many of the potential sites for commercial development are in the N.C. 115 / proposed rail line corridor. The towns should collaborate on a joint development plan for the N.C. 115 / railroad corridor as an adjunct to the CATS-generated corridor plan.
  4. Each town council should review the list of possible sites for its jurisdiction and prioritize. These priorities should be shared and discussed among the three towns.
  5. A concerted effort needs to be made to position North Mecklenburg as an alternative office location for the region.
  6. Towns may want to persuade their municipal and county colleagues to undertake a long-term infrastructure needs study using the Wake County model.
  7. Each individual town and the three towns collectively should set goals for an appropriate mix of residential and commercial components of the tax base.
  8. Goals regarding the mix of commercial uses in components of the tax base should also be included:  office, light industry, retail, business park, distribution, flex space, etc.

  Major Achievements Since the Leak-Goforth Study

  • Establishment of Lake Norman Regional Economic Development Corporation (LNREDC)
  • Collaboration among the three towns on the Prairie Packaging project
  • The Exit 30 Office Park (Harbour Place)
  • Sites identified in Leak-Goforth study have not been compromised and some sites have been protected.

Solution:  
Be proactive. Invest in industrial park development to increase the industrial tax base and diversify the region’s economy beyond residential/commercial development.

Mission Statement

To develop and implement an economic development strategy for the towns of Cornelius, Davidson, Huntersville and the Lake Norman region that results in:

  • An expanded tax base
  • Improved quality of life for the region’s residents through the creation of new, highly skilled jobs  

Goals

  • Expansion of existing business and industry
  • Opportunities for and encouragement of investment by new business and industry
  • A spirit of cooperation between business, government, schools and the community
Board of Directors    
Craig Norfolk, Chairman   ElectriCities
John Woods, Vice Chairman   Town of Davidson
Bob Terry, Secretary-Treasurer   Tinsley & Terry, CPAs, PA
Vacant   Town of Cornelius
Leamon Brice   Town of Davidson
Mike Dawson   Ingersoll-Rand
Jeff Edge   Charlotte Chamber of Commerce
Greg Ferguson   Town of Huntersville
Mike Griffin   Griffin Brothers
Tim Holder   EnergyUnited
Todd Lanham   AT&T
Sarah McAulay   Town of Huntersville
Michael Phillips   PSI Control Solutions
Bill Powell   Windstream
Anthony Roberts   Town of Cornelius
     
Ex-Officio Members    
Sally Ashworth   Visit Lake Norman
Bill Russell   Lake Norman Chamber of Commerce
     
LNREDC Staff    
Jerry Broadway   Executive Director
Charity Pitman   Assistant to the Director

Lake Norman Regional Economic Development Corporation Investors

AT&T   Market Force
BB&T   McLeod Corporation
Boatsman, Gilmore & Associates   Mooresville Bank

Developers Diversified Realty

  Newell Rubbermaid
Duke Energy   Peoples Bank
ElectriCities   Piedmont Natural Gas
EnergyUnited   Prairie Packaging
First Charter Bank   PSI Control Solutions
Siegling America, Inc.   The Knox Group
Gary T. Knox, Realtor   Time Warner Cable
Griffin Brothers   Tinsley & Terry, CPAs, PA
Huntersville Herald   Windstream Communications
Ingersoll-Rand Company    
Lake Norman Chamber of Commerce    

LNREDC Team Players

LNREDC Board of Directors  
LNREDC Investors (26)  
Town of Cornelius  
Town of Davidson  
Town of Huntersville  
Charlotte Chamber of Commerce  
Charlotte Regional Partnership  
NC Department of Commerce  
Mecklenburg County government  
Central Piedmont Community College  
Davidson College  
Utility companies  
Norfolk-Southern Railroad  
Financial institutions  
Real estate consultants  
Department of transportation  
Local economic development organizations  
Lake Norman Chamber of Commerce  
Visit Lake Norman  

Product Development

  • Maintain database on available buildings & sites.
  • Serve as consultant for Lake Norman region industrial park(s),
  • Assist landowners with State Certified Industrial Site Program.
  • Coordinate management group for North Mecklenburg Industrial Park & assess other business park opportunities.

Lake Norman Region Industrial & Office Parks

  • North Mecklenburg Industrial Park (jointly owned by Town of Cornelius, Town of Davidson & Town of Huntersville)
  • Bailey Commerce Park – Cornelius
  • Harbour Place – Davidson
  • The Park – Huntersville
  • Bryton – 2009 sites
  • Village at Lake Norman - Cornelius

Retention & Expansion

  • LNREDC is developing an existing industry program to ensure that industry needs are understood and being addressed starting with creation of an industry listing and contact program.
  • The focus of a new existing industry program is to encourage existing industry to stay in the Lake Norman region and to expand.

LAKE NORMAN REGIONAL ECONOMIC DEVELOPMENT CORPORATION

Investor Relations Collaborate in the community to foster public and private support for Lake Norman Region economic development by raising local awareness of the need for and fiscal and economic benefits of economic development.

Communication & Networking/Community Involvement

Work with industry, government, schools, community leaders and the public to advocate for industry, expand existing industry, encourage new industry, and enhance the standard of living in the Lake Norman Region.

Recruiting & Marketing

  • Globally market Lake Norman Region to potential investors.
  • Provide the latest information to companies and consultants.
  • Participate in regional & state trade & marketing economic development events.
  • Serve as single point of contact for state & regional industrial prospects.
  • Provide customized information to potential new companies.
  • Assist in providing industry incentives.
  • Conduct visits with national

LNREDC Accomplishments

Lake Norman Region Industrial Parks

  • North Mecklenburg Industrial Park
  • Bailey Commerce Park – Cornelius
  • Harbour Place – Davidson
  • The Park – Huntersville
  • Bryton – 2009 sites
  • Village at Lake Norman - Cornelius

Investor Participation

25 private investors to date

New & Existing Industry Growth

Microban – Global headquarters for leader in built-in antimicrobial products

  • $8 million expansion
  • 45 new jobs

Prairie Packaging – Manufacturing facility for plastic cups, plates, straws & cutlery

  • New industry at North Mecklenburg Industrial Park – 240 new jobs
  • $48 million total industry/equipment investment expected

Rubbermaid Food Service Products – Headquarters facility

  • $7.55 million project – new division headquarters building
  • 320 new jobs over five years (in addition to the 387 existing positions)

Lake Norman Region Print AdvertisementRubbermaid Home Products – Headquarters facility

  • $5.85 million project - new division headquarters building
  • 80 new jobs

Marketing

  • New LNREDC website underway
  • New brochure developed
  • Advertising placed in local and regional publications

Existing Industry

  • Assisted local industry with legislative contacts and introduction of new bill to maintain manufacturing tax status.
  • Developing new program to establish regular communication with existing industry.

Contact Info

Lake Norman Regional EDC 
13801 Reese Blvd. West,  Suite 200-A
Huntersville, NC 28078
Phone:  704-992-2300
Mobile: 704-400-2148
Fax: 704-992-2233

Jerry Broadway, Executive Director 
jbroadway@lakenormanregion.com

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